It looks increasingly likely that we will get a new single from Taylor Swift on Friday (April 26). The 29-year-old has been teasing that date on her social media accounts for the last couple of weeks, along with a selection of pastel-colored images. Radio stations have now started adopting a similar color scheme and Hits Daily Double is reporting that Republic has started previewing the song to a select group of tastemakers in the media. (My invitation must have been lost in the mail).
According to HDD, unusual security measures are being taken against spoilers. “Programmers must listen to the track on headphones via a device that never leaves the possession of the label team,” the reveal. Not only that, but “[they] must sign an NDA enjoining them not only not to discuss the content of the song but to deny its very existence.” I’m very ready for Taylor’s new era. The soft and pretty color palette suggests a less abrasive approach than Reputation, and she is the undisputed queen of the zeitgeist-commanding lead single. Bring it on!
This articile was originally writing by: IDOLATOR. COM
